It’s the holidays again—a time for shopping, celebrations and, for many, a spike in stress levels. If you’re feeling the weight of it all, whether it’s navigating tricky in-law dynamics or juggling the seemingly endless to-do lists, know this: You’re not alone.
The holidays can be as overwhelming as they are magical, especially for women, who often take on the role of "kinkeepers"—the ones who remember every birthday, organize every family get-together and ensure relationships stay nurtured, particularly during this busy season.
But all that kinkeeping comes at a cost. How does this invisible labor impact women’s well-being?
A 2023 OnePoll survey found that 80% of women take charge of holiday shopping, with 68% handling gift wrapping compared to just 32% of men. Additionally, 58% of women manage the process of sending out greeting cards.
Beyond these tasks, 62% of respondents believe women shoulder most of the mental load to ensure the holiday season runs smoothly.
This burden extends beyond gift-giving. In dual-income households, despite both partners working, the division of labor at home remains glaringly unequal. According to a 2023 Pew Research Center report, women consistently handle a greater share of caregiving and household chores, while men enjoy more leisure time.
Holiday hosting often requires a range of responsibilities, from the logistical tasks of planning, inviting and budgeting to shopping and, inevitably, a lot of housework—especially cooking and cleaning. For those with children, the added responsibility of childcare often falls into the mix. These tasks disproportionately fall to women, who are frequently expected to shoulder the bulk of both household and emotional labor, all while maintaining the day-to-day needs of the family.
Even in marriages where wives are the primary earners, the gap persists with men benefiting from significantly more downtime than their counterparts in more balanced financial arrangements.
It's clear that the holidays magnify these inequalities. But here’s the good news: burnout doesn’t have to steal your joy this season. Managing stress begins with prioritizing self-care and setting boundaries. Start small—delegate tasks, say no to events that drain you and carve out moments to recharge.
Remember, the holidays aren’t just about giving to others—they’re also about giving yourself the grace and care you deserve. After all, a well-rested, joyful you is the best gift you can bring to the season. | 
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